For Prime Kött, we created a bold, elevated identityfor a product that had already earned nationalrecognition—premium Colombian beef, unbrandedbut legendary. Inspired by the ritual of grilling andthe mastery behind each cut, we developed a brandthat feels confident, refined, and rooted in tradition.Our challenge was to craft a private-label identityfor Olímpica that felt aspirational without losing itsauthenticity. The name Prime Kött—a fusion ofglobal and premium cues—set the tone. Deepcolors, marble textures, and stamped seals evokequality and ceremony, transforming every packageinto a mark of excellence.Prime Kött isn’t just a meat brand—it’s a tribute tothose who know that great beef is more than food:it’s an event.