For Ruta Andina, we built an honest and groundedgraphic universe that reflects its essence: honoringthe journey behind every cup of Colombian coffee.Rooted in the daily paths of farmers and inspired bythe country’s cycling culture, we created a brandthat feels local, emotional, and full of purpose.The challenge was to develop a private-labelidentity that felt aspirational without losingaccessibility—one that could stand out on the shelfwhile staying true to its origin. To bring this vision tolife, we combined earthy tones, topographic textures,and bold typography that echo the landscapes andresilience of Colombia’s rural regions.The result: a brand that is powerful, sincere, anddeeply connected to its people. Ruta Andina isn’tjust a coffee brand—it’s a tribute to those who ride,grow, and move the country forward every day.